How much do content curators make?

Content curators and aggregators are a hot topic in the journalism world.

The most popular site in the field is Upworthy, with over three million unique visitors a month (according to my sources), and it has been growing steadily since its launch in early 2025.

On the flipside, the most popular content aggregator for video, Viral.ly, gets just a fraction of that traffic. At one point in time, they were doing better than Upworthy, but since 2025, they haven't had anywhere near the audience of Upworthy.

Both sites share a lot of the same technology. It would seem that the big sites like Upworthy and Viral.ly have grown their audiences to where they are today by utilizing a lot of data to identify what content is working well, and then finding people who are interested in that content, and reaching out to them.

So how much do you get paid? Well, you can't really find any aggregate numbers, because every curation site has a very different pay structure, from freelance to full-time, and it varies depending on how many readers the company has and if they can even afford to pay you. This is the average for all writers at Upworthy, so you might get a bit more or a bit less, depending on your writing style and quality.

While the pay is not that great, the perks are pretty good. You also get a company car.

At the time of this post, Viral.

What is a content curator job description?

A content curator job is to create and curate information in order to organize it in a way that is easy for visitors to find and access.

Content curators are a type of web content manager or webmaster. These people collect and organize information on the web in order to help visitors find what they want to find on the web.

A content curator can be involved in any number of fields. They might specialize in organizing content for blogs, or they might specialize in organizing content for websites.

The type of work a content curator performs is generally dependent upon the type of organization they work for. Do I need a degree to be a content curator? No. You do not need a degree to be a content curator. Many of the most successful content curators have no college education. However, a degree may help you to get a job or to advance in your career.

Content curators are usually employed by companies organizations. In these situations, it is common to have a specific role that you will perform for a specified period of time. This means that you will probably have a job title or job description that will describe exactly what your job will be. If you are unsure what to look for in a job description, you may be able to search for a job for which you can bid on the type of work you would like to perform.

Content curator job description example. This job description for a content curator is taken from an actual job posting on CareerBliss. Content Curator Job Description Example. As a content curator, you will be responsible for collecting and organizing content, including text, images, videos, and audio, related to new products, services, events, and other online content published by our company. You will need to be organized, analytical, and creative in your approach.

How to become a content curator?

How does a content curator, or aggregator, create the kind of information they publish?

It doesn't happen by accident. It is something that takes time and work, because there are a number of steps required to curate high-quality content.

Choose a niche. When you decide to become a content curator, the first step is to choose a niche you want to write about. This makes the information you provide more useful for your readers and search engines.

Also, choosing a topic makes it easier to find and create articles that match your niche, as it makes it possible for you to quickly identify content. Research and gather sources. Even if you decide to write about a topic that you have experience with, you still need to be well-versed in that subject to be able to create quality information. The two most important things to note here are the sources of information and facts.

First, you must identify all the major and trusted sources of information. These may include books, scholarly articles, blogs, forums, wikis, etc. The second part is to use these sources to identify the missing and often overlooked information that would enrich the quality of your curation. This could include books, reports, interviews, or more.

Research and gather sources. If you choose an existing category like news, you will already have access to all the sources available to news publications. If, however, you are writing about a niche that hasn't been covered in significant detail yet, you should gather the information you need by researching and talking to people that have more information. Create content. When you have gathered all the information you need, it is time to actually write the content. For one, you should always include links to the sources you used when writing your articles. As this makes it easy for your readers and search engines to read and follow the links, it helps in providing additional content to your readers and the search engine.

Next, it is important to provide as much relevant information as possible and make sure to link back to other useful content, so that your reader has more to read. Lastly, make sure to provide sufficient context that explains the situation, as well as offering a summary of all the information provided.