How do you write a good product review?
Here's how I'd do it.
What is your product review? It's everything your customers think about, say about, and do with it. Is it useful? Does it provide value? Is it a pleasure to use? And importantly, is it accurate? When is your product review? Most reviews should happen at the time of sale. When you buy a new laptop, the next day you check it out. Maybe you spend a weekend playing with it, maybe you take it on a trip, but in the end, you do your first full day of use on a new machine.
When it comes to product reviews, everyone wants a How-To guide. We all want to know what kind of things are the best ways to produce an effective product review. In this post, I share four things I wish someone had told me about writing a product review when I was starting out. These are all things I wish I had known earlier and it's because of them that I'm better at what I do today.
Do your homework. A product review is one of those places where knowing the right information is absolutely vital. You don't want to give a mediocre review simply because you found something bad about your device, or because you saw a bad demo on YouTube.
If you're writing a review for a device or something else where you're getting to know the product yourself, do your research! Get more than one perspective. If you can, talk to friends who own it, if it's a phone, ask your tech partner, find out about the manufacturer from their website, go to their social media channels, find their phone number and call, look them up in books, magazines, even ask your grandparents or parents. There's no shortage of options.
Once you have the data you need, you're going to want to start to form an opinion on what is a good product review. Be careful about your tone. Not everybody does a great job of creating a tone for a product review. I've read plenty of reviews that were just too happy for my taste.
What is an example of a 5 star review for a company?
I think the best way to look at it is that it would be a review written by someone with experience (and not someone that has never dealt with that company before). If they've been a customer, the reviewer knows how to use the product, and know how to give a good review.
So, how do you tell if it's a 5 star review? Well, it's hard to do! Any way you slice it, if it sounds too good to be true it probably is. If someone says something like "I love this product, I'd go crazy without it!" This doesn't sound like an honest opinion of the product. If someone writes a review that sounds too nice to be true, check to see if they're a company that is known for over selling/under delivering on their products, or just be suspicious of the review. You'll usually see a few things in common with reviews from sites like Amazon, including, but not limited to:
Extremely Positive Reviews. Long lists of items. Multiple reviews from the same person. Reviews with a lot of comments from the company. Now, I know what you're going to say. How are you supposed to tell if a review is from a company, or an actual person? A lot of times the company is going to advertise themselves as being a company, so they have the name of the company in the review title. If the company actually wants to keep a low profile, they'll sometimes try to hide who they are in the content of the review, or change their name to a generic version. However, that usually makes me suspicious of the review, so don't just take it at face value.
If the review is positive, it's more likely to be written by a company. If the review is negative, it's less likely to be written by a company. If the review is from multiple people, it's more likely to be written by a company. If the review has a lot of comments from the company, it's more likely to be written by a company. As a customer, I usually only want to read reviews that I can trust. That's why I always try to read Amazon reviews first, they're often written by Amazon employees, so you know it's an honest review.
How do you respond to a 5 star review example?
I have written a few apps and they have all had a few 1 star reviews.
The thing is, I always respond to them on my own time.
So I was thinking to myself "wouldn't it be awesome if someone else did the same for me?". Then I got this idea in my head: What if I could ask a 5 star review person to do me a favor? Can I use their reviews as my marketing strategy? Well, I would love to say that I found a way to do just that! I want to share my story with you, and let you know how this happened. I have no idea how I did this. But here is the truth:
I can't! There is no way I can go out there and ask for reviews like that. But I want to tell you what I did. I found a way to do it and then I followed up on the reviews with a special coupon! Let me show you how this all came about. I'm going to tell you all about it. You will learn how to build a successful app. You will learn how to get your reviews.
And you will learn how to get people to review your app, without the big fees that you normally have to pay. This will be one of the best articles you'll read in the next few days. And I am not done yet.
I have a lot to share with you today, and I can't wait to teach you how to get free app reviews and make money with them. Here is how it all began. I'm going to tell you what I did. It's a little crazy, but it's totally true. I'll tell you everything from how I was able to get started to where I'm at now.
I can't promise that you will be able to do what I did. But I can tell you that if you keep reading, you will learn how to get the most reviews you can possibly get.
I want to show you how it all started. I Want To Tell You How I Did It. Let me tell you how I did this. I want to show you that it is possible.
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