Who owns Unlocator?

Does Unlocator really work?

Well, in the course of a year, as an "independant" researcher (the term is getting more and more outdated), you end up gathering your fair share of stories on whether this or that "independant" software really works. The worst of those are usually when the software "works" in some random sense, because some random guy just thought it would be cool to create the illusion that a device was tracking him.

Now, one can argue that there's no difference between a device that does track you, and one that doesn't. Some have even argued that it would be a bit better for everyone if it worked: they would know that they were being tracked, and could decide to make an effort to avoid it, and they could also warn others.

Of course, you don't see many people saying that devices that don't track them are a big privacy problem, and it probably because it's actually a rather large one. To give an example, I was using a car the other day (it was very boring), and I noticed that when I opened the sun roof, the car would start to record how much time I had spent inside the sun roof. Now, why would I care about that? Well, it means that other drivers were able to estimate how much time I spend inside my car, without having any other information about me. Or to put it simply: other drivers are able to guess how fast my car is going, without having any idea about my driving skills. Not a huge privacy problem, is it?

However, there is a reason why these things don't happen all the time. It seems that most people either don't realize that they're being tracked, or think that other people wouldn't be able to tell. Unfortunately, the latter is generally wrong (even though it might not sound like it), and the former, not always. In fact, as most people don't realize that they are being tracked, that means that the only way to avoid having your privacy being intruded upon is to not use the tracking features of the device in question. And while the former might sound reasonable, it can often create problems for the user.

The most common problem is when the device that tracks you fails to log its activities correctly.

Who owns Unlocator?

We own the Unlocator trademark in all fifty United States, the Virgin Islands and Puerto Rico. All the domain names that are owned by Unlocator are sub-domain names of locator.com

Why we bought the domain names? The domain names www.unkid.com, unlocator.com, and unkido.com have great value and potential for brand building and for providing targeted advertising. These domains are currently rented and are being used as part of The U2 Show Tour promotional and marketing effort in association with U2, Live Nation and IMG. We believe that this domain portfolio will provide ongoing sources of advertising revenue for years to come. The acquisition provides more visibility for the products and services offered at locator.com

What happens to The U2 Show Tour? The U2 Show Tour will be the largest tour in history with over 3 million seats. In addition, there will be two unique concerts at the Rose Bowl Stadium in Pasadena, CA on November 17th and November 18th. This is a huge and highly desirable brand opportunity.

Will Unlocator continue? Yes, we will continue as it always has, the site will continue to be supported and maintained in all places, and will continue to grow over time.